Hootsuite and Buffer
Keeping on top of your social media posts can be a heavy task when you’ve got a busy schedule getting in the way. With scheduling apps such as Buffer and Hootsuite, you can set aside a small amount of time each week (or month) to schedule all of your content in advance on platforms such as Facebook and Twitter and not have to worry about it again until the next time it needs topping up!
Both Hootsuite and Buffer are free for 1 user with up to 3 social profiles. Monthly or annual plans are available for further profiles and users.
Images, visuals and infographics play a major part in views, clicks and rankings on social media, but how can you create visually stunning graphics without forking out for a graphic designer? The answer is simple: Canva. Canva is a design app that allows you to be a graphic designer from the comfort of your PC, phone or tablet. Choose from hundreds of free templates for the perfect accompaniment to your posts.
In the digital age that we now find ourselves in, it pays to have access to your files and emails whenever and wherever you need them. Google Apps is a multi-app service from Google that allows you to connect your custom domain, create a business email address based on that domain and also take advantage of the cloud storage of Google Drive. Drive allows you to easily create documents, spreadsheets, presentations and more. The perfect tool for storing images, updating and accessing your accounts anytime and creating a booking system. Plus, it all updates in realtime for awesome collaboration with others.
It goes without saying, but this is an absolute must for any modern-day business. Facebook is the most widely used social platform and is now the go-to tool for customers to interact with and gather information on businesses. Carefully construct your posts with correctly sized images, short and informative paragraphs and shortened links for full effectiveness and ranking.
Bitly is a link shortening website that allows your to take the full URL of a website and make it palatable for social posts or other suitable mediums.
If you need images for the posts you’re creating in Canva, or just want a native image for your posts, head to Pexels. Pexels has thousands of royalty free stock images that you don’t have to pay a penny for!